Use this handy guide so you can have a cohesive brand across any and all platforms. This is your resource for how all the fonts and colors are being used. The font files have all been uploaded to your Google Drive. Download them and add to Canva for matching marketing and social content. Some may be paid fonts and best practice would be to purchase a license for personal use. (We'll let you know if this affects you!)

We hope these guidelines help you to stay on brand and in return, boost your business!

🖤 The Creative Branding Team

Click on thE LINK below to easily copy hex numbers and grab font links.

https://tamarackfilmco.com/brand-guide

BRAND GUIDELINES

tamarack color palette

Main Colors

#ffffff

TRUE WHITE

Background Colors

#ecebe8

HAZE

#999d88

FERN

#333b63

DEEP OCEAN

#db4818

SUNSET GLOW

#5e7aa5

CORNFLOWER BLUE

#d7a860

GOLDEN HOUR

#2c5c45

LUSH FOREST

Accent Font Style

Paragraph font style. Effective altruism change-makers collaborate technology best practices ideate game-changer we must stand up. Storytelling, rubric ideate expose the truth but, justice, optimism impact investing global. Systems thinking engaging, social enterprise changemaker.

Subheading Font Style

Heading font style

Title font style

font list

True White

Neutral background - can use at 50% for lighter

Neutral background

Background and text in some cases

Accent color - use only with CTA

Main color - headers and background color

Color palette index

TAMARACK COLOR PALETTE system

text color note: Feel free to darken any of these colors instead of using true black for text color to get enough contrast between text and background. It helps everything stay on tone. For example color 6 and 7 are good options to darken if needed since they are neutrals, instead of using black. DO NOT darken the color in the design settings. those need to remain untouched. Use the side panel, under text style once the text is highlighted to change. :)